Nowadays, just having a website or an app is not enough. Potential
customers aren't going to stumble across you by accident - you need to
employ digital marketing tools and techniques to help them find you and
keep you front of mind, and have them coming back again and again.
Marketing your products and services online doesn't have to cost the
earth. Lots of digital marketing activities can be done for free, or
very little, and are very effective. You may also save costs for
advertising in magazines, and creating, printing, and distributing
brochures. Furthermore, there are no geographical boundaries on the
internet - you can target customers around the globe.
Digital marketing for businesses in easy steps guides you through
the essential steps you need to take to set your digital strategy and
get it right first time. It covers all the key digital marketing
channels you should consider deploying to generate a larger, stronger,
and a more loyal customer base. It covers:
The fundamentals of digital marketing.
Getting more from your website and getting your "digital house in
order".
The social network sites where your customers are most likely to be
active: Facebook, Twitter, Instagram, Pinterest, and LinkedIn.
The art of blogging to get customer loyalty.
How to create and launch a powerful Content Marketing Strategy.
How to use Search Engine Marketing to ensure customers find you and buy
from you.
How to measure and optimize the effectiveness of your digital marketing.
Get started with your digital marketing strategy now with Digital
marketing for businesses in easy steps, and use the new technology to
reap the rewards for your business!
