This digital transformation playbook provides details and guidance on
the tactics required to build a profitable X-as-a-Service business
model, including:
- Digital customer experience
- Data-driven sales
- Customer success at scale
- Digitally enabled partners
- Outcome-aligned pricing
It's the pragmatist's guide to managing a technology-centric B2B company
through its next five years of development.
- Learn what a full digital transformation looks like for technology
providers and what your company will need to do to enable digital
transformation at scale.
- Discover the benefits of a complete digital transformation and how it
will help unlock efficient growth and enable you to stay relevant and
competitive in today's technology market.
- Get immediate takeaways on how you can use data and create a digital
customer experience to improve product, sales, and service delivery.
If you want to boil down how the losers in the B2C wars of the last two
decades got beat, it wasn't the product―it was the way they interacted
with their customers. That's what digital transformation is supposed to
be about.
Most B2B companies, the old ones AND the new ones, are struggling to
truly innovate their operating models. Leading companies in high-tech,
industrial, medical device, and other B2B tech markets are hesitating to
take the steps necessary to change how they build and deliver their
solutions.
They are carrying too much baggage―high labor costs, slow time to
customer value, under-responsive sales and services―into a future that
just won't stand for it. That's true even though the technologies are
available to enable the changes NOW.
Digital Hesitation is a technology business book that examines why most
B2B companies are failing to reach the full potential of their digital
transformation efforts. It also examines, in detail, the specific
actions they need to take on the eight toughest challenges we see at the
TSIA.
This business book on digital transformation was written from the
perspectives of a dozen experts who interact and advise the world's top
technology companies every day. It covers high-level issues like
influencing the board to fully commit to digital transformation, to
specific topics like the next generation of sales and services operating
models.
