This sharp, innovative book champions the rising significance of
ethnographic research on the use of digital resources around the world.
It contextualises digital and pre-digital ethnographic research and
demonstrates how the methodological, practical and theoretical
dimensions are increasingly intertwined.
Digital ethnography is central to our understanding of the social world;
it can shape methodology and methods, and provides the technological
tools needed to research society. The authoritative team of authors
clearly set out how to research localities, objects and events as well
as providing insights into exploring individuals' or communities' lived
experiences, practices and relationships.
The book:
- Defines a series of central concepts in this new branch of social and
cultural research
- Challenges existing conceptual and analytical categories
- Showcases new and innovative methods
- Theorises the digital world in new ways
- Encourages us to rethink pre-digital practices, media and environments
This is the ideal introduction for anyone intending to conduct
ethnographic research in today's digital society.