Technology has enabled a new age of entrepreneurship as entrepreneurs
find digital tools that enable new ventures to exploit commercial
opportunities around the world. This textbook provides students with
expert guidance on using technology platforms to start new ventures.
With an award-winning approach, the author guides readers through the
process of a lean startup, taking a "digital first" approach to
entrepreneurship. Students using the book will emerge with enhanced
understanding of different digital business models, analytical skills
for digital ventures, and the confidence to move from prototype to
product.
Online resources such as slides, a sample syllabus, and exercises
encourage the classroom to become an interactive and dynamic space. To
access these resources, please visit https:
//www.learndigitalentrepreneurship.com/