Jonathan Allen

(Author)

Digital EntrepreneurshipPaperback, 14 February 2019

Digital Entrepreneurship
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Print Length
250 pages
Language
English
Publisher
Routledge
Date Published
14 Feb 2019
ISBN-10
1138583693
ISBN-13
9781138583696

Description

Technology has enabled a new age of entrepreneurship as entrepreneurs find digital tools that enable new ventures to exploit commercial opportunities around the world. This textbook provides students with expert guidance on using technology platforms to start new ventures.

With an award-winning approach, the author guides readers through the process of a lean startup, taking a "digital first" approach to entrepreneurship. Students using the book will emerge with enhanced understanding of different digital business models, analytical skills for digital ventures, and the confidence to move from prototype to product.

Online resources such as slides, a sample syllabus, and exercises encourage the classroom to become an interactive and dynamic space. To access these resources, please visit https: //www.learndigitalentrepreneurship.com/

Product Details

Author:
Jonathan Allen
Book Format:
Paperback
Country of Origin:
US
Date Published:
14 February 2019
Dimensions:
23.37 x 15.75 x 1.78 cm
ISBN-10:
1138583693
ISBN-13:
9781138583696
Language:
English
Location:
Oxford
Pages:
250
Publisher:
Weight:
362.87 gm

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