Daniel Rowles

(Author)

Digital Branding: A Complete Step-By-Step Guide to Strategy, Tactics, Tools and MeasurementHardcover, 25 January 2022

Digital Branding: A Complete Step-By-Step Guide to Strategy, Tactics, Tools and Measurement
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Print Length
232 pages
Language
English
Publisher
Kogan Page
Date Published
25 Jan 2022
ISBN-10
1398603201
ISBN-13
9781398603202

Description

Every decision and action you make contributes to your brand, so it makes sense that everything you do digitally also contributes to your digital brand. Use this bestselling guide to strengthen your brand's online presence and explore core marketing avenues.
**
Digital Branding** is ideal for marketers and brand strategists who want to enhance their brand's online presence. It provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. Written by a respected Chartered Institute of Marketing (CIM) fellow, course leader and industry thought leader, it examines core marketing areas such as content marketing, social media, search engine optimization and web analytics.

The book delivers a robust framework for planning, brand identity, channel selection and measuring the effectiveness of campaigns, and includes lessons from the BBC, Imperial College London and Hootsuite. Now fully updated, this third edition features new content on brand authenticity, ethics and meaning, as well as updates on social media regulations and social media platforms such as TikTok.

Product Details

Author:
Daniel Rowles
Book Format:
Hardcover
Country of Origin:
US
Date Published:
25 January 2022
Dimensions:
23.39 x 15.6 x 1.91 cm
ISBN-10:
1398603201
ISBN-13:
9781398603202
Language:
English
Location:
London
Pages:
232
Publisher:
Weight:
508.02 gm

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