Steffen Jørgensen

(Author)

Differential Games in Marketing (2004)Hardcover - 2004, 30 November 2003

Differential Games in Marketing (2004)
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Part of Series
International Quantitative Marketing
Part of Series
International Series in Quantitative Marketing
Part of Series
International Series in Quantitative Marketing International
Print Length
176 pages
Language
English
Publisher
Springer
Date Published
30 Nov 2003
ISBN-10
1402076134
ISBN-13
9781402076138

Description

Game theory has proven useful to represent and conceptualize problems of conflict and cooperation in a formal way, and to predict the outcome of such situations. Differential games are dynamic games that are particularly designed to study systems where observations and decisions are made in real time.
The book conveys to the reader the state of the art of research in marketing applications of differential game theory. This research started about 25 years ago and the literature has now reached an extent and a maturity that makes it natural to take stock.
The book deals with differential games in advertising, pricing, and marketing channels, as well as with marketing-production and pricing-advertising interfaces. It provides also a tutorial on main concepts in differential games.

Product Details

Authors:
Steffen JørgensenGeorges Zaccour
Book Edition:
2004
Book Format:
Hardcover
Country of Origin:
US
Date Published:
30 November 2003
Dimensions:
24.18 x 16.21 x 1.65 cm
ISBN-10:
1402076134
ISBN-13:
9781402076138
Language:
English
Location:
New York, NY
Pages:
176
Publisher:
Weight:
444.52 gm

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