A landmark of graphic modernism, the Vienna Secession's magazine is
brought to life in a complete facsimile reprint with new essays and
translations
The brainchild of Koloman Moser, Alfred Roller, Josef Hoffmann, Bertold
Loffler and others--the leading graphic artists of the Vienna Secession
and the Wiener Werkstätte--Die Flache (German for The Surface) laid
out an extraordinary group vision for design through adventurous work by
these designer-professors and more than 100 of their students. Packed
with bold ideas for posters, advertisements, book covers, woodcut prints
and much more, the result is an inexhaustibly rich sourcebook of graphic
forms, modern ideas and technical experiments, all reflecting a
reorientation in design practice and teaching that would resonate around
the world.
This full-size facsimile of all 14 issues of Die Flache lets readers
experience this rare gem as it was meant to be seen, while new essays
and translations explore its significance.
Die Flache is the first volume in Letterform Archive's facsimile
series, which presents landmarks of print and design history with
exacting reproductions and new essays that provide rich context and
fresh insights.
