Kristin Klebl

(Author)

Development of the Generation 50plusPaperback, 9 March 2007

Development of the Generation 50plus
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Print Length
80 pages
Language
English
Publisher
VDM Verlag Dr. Mueller E.K.
Date Published
9 Mar 2007
ISBN-10
3836407434
ISBN-13
9783836407434

Description

The phenomenon of radical demographic revolution taking place in industrial countries is about to change the age structure drastically. The German population is increasingly ageing and will consist of more old people than younger people in the very near future. In conjunction with the rising expectancy of life, the today's Generation 50plus and their values and needs have greatly changed from those of people aged 50 in the past and have further major implications for market trends. The author Kristin Klebl analyzes the Generation 50plus and looks at the changes which retailers and marketers will have to make to adapt to the rapidly changing face of the consumer. Due to the increasing attractiveness of the mature market, their future survival will increasingly depend on what is known as the Generation 50plus - the seniors in the population who have the greater spending power. This affects all aspects of retailing, including communication, advertising, media selection and sales promotion. This book addresses to retailers and marketers, economists and students, and all interested parties.

Product Details

Author:
Kristin Klebl
Book Format:
Paperback
Country of Origin:
US
Date Published:
9 March 2007
Dimensions:
24.41 x 16.99 x 0.43 cm
ISBN-10:
3836407434
ISBN-13:
9783836407434
Language:
English
Location:
Saarbrucken
Pages:
80
Weight:
140.61 gm

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