How do fashion designers conceive of, develop and ultimately launch
commercially and creatively successful collections? Developing a
Fashion Collection walks you through the process, exploring research
techniques, sources of inspiration, forecasting trends and designing for
different markets.
From couture to high street, knitwear to accessories and covering the
implications of online shopping - there's advice on every aspect of
creating your collection through 27 insightful interviews with
international practitioners. Interviewees include John Mooney, Brand
Creative Director at ASOS and Jane Palmer Williams, Head of Executive
Development at LVMH.
This 3rd edition also covers silhouette, fittings and final samples,
sustainable practice, developing high street collections, fabric
selection and finding inspiration through vintage designs.