How companies are using lean development to revolutionize their
product and service offerings--vital lessons any business leader can use
as an engine of innovation
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How did Ford Motors use Lean Development to pull off one of the most
impressive corporate turnarounds in history? Largely by avoiding the
mistakes that so many companies make when in a death spiral. They looked
beyond manufacturing efficiency to change the very fundamentals of how
they developed vehicles.
In Designing the Future, Lean product development expert James Morgan
and world-renowned Lean guru Jeffrey K. Liker reveal why so many
companies have achieved only moderate success with Lean in operations,
with a limited impact on their overall business. They take you through
the process of bringing the best of Lean management to your
enterprise--in order to link your business strategy to superior value
designed for customers.
The authors provide an actionable approach to building a better future
for your business fueled by an iterative, integrated process that relies
on simultaneous engineering, linking strategy and vision.They illustrate
how to empower skilled and talented people to make collaboration and
innovation a habit--hour to hour and day to day. It's the secret of full
implementation of Lean--and this groundbreaking guide takes you through
every step of the process.
The best way to predict the future is to create it. With Designing the
Future, you have everything you need to create a flexible, iterative
business-transformation process that takes you from strategic vision to
value stream creation for maximum customer value delivery.
