Jeanne Liedtka and Tim Ogilvie educate listeners on one of the hottest
trends in business development: "design thinking," or the ability to
turn abstract ideas into practical applications for maximal business
growth. Jeanne Liedtka's recent book, The Catalyst: How YOU Can Lead
Extraordinary Growth, was named a Top Innovation and Design Thinking
Book by Business Week. Tim Ogilvie has been hailed as a visionary for
his pioneering contributions to service innovation, business model
innovation, and customer experience design.
Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of
design thinking; unpack the mysterious connection between design and
growth; and teach managers, in a straightforward way, how to exploit
design's exciting potential. Exemplified by Apple and the success of
their elegant products, and cultivated by high-profile design firms such
as IDEO, design thinking unlocks creative right-brain capabilities to
solve a range of problems. This approach has become a necessary
component of successful business practice, helping managers turn
abstract concepts into everyday tools that grow business while
minimizing risk.