Jeanne W Ross

(Author)

Designed for Digital: How to Architect Your Business for Sustained SuccessPaperback, 21 September 2021

Designed for Digital: How to Architect Your Business for Sustained Success
Qty
1
Turbo
Ships in 2 - 3 days
In Stock
Free Delivery
Cash on Delivery
15 Days
Free Returns
Secure Checkout
Buy More, Save More
Part of Series
Management on the Cutting Edge
Print Length
208 pages
Language
English
Publisher
MIT Press
Date Published
21 Sep 2021
ISBN-10
0262542765
ISBN-13
9780262542760

Description

One of Forbes's Top Ten Technology Books of the Year

How to redesign 'big, old' companies for digital success--featuring a survey of 300+ business leaders and 30+ global organizations, including Amazon, Uber, LEGO, Toyota North America, Philips, and USAA.

Most established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. But few established companies are designed for digital. This book offers an essential guide for retooling organizations for digital success through 5 key building blocks:

- Shared Customer Insights
- Operational Backbone
- Digital Platform
- Accountability Framework
- External Developer Platform

In the digital economy, rapid pace of change in technology capabilities and customer desires means that business strategy must be fluid. As a result, business design has become a critical management responsibility. Effective business design enables a company to quickly pivot in response to new competitive threats and opportunities. Most leaders today, however, rely on organizational structure to implement strategy, unaware that structure inhibits, rather than enables, agility. In companies that are designed for digital, people, processes, data, and technology are synchronized to identify and deliver innovative customer solutions--and redefine strategy. Digital design, not strategy, is what separates winners from losers in the digital economy.

Designed for Digital offers practical advice on digital transformation, with examples that include Amazon, BNY Mellon, DBS Bank, LEGO, Philips, Schneider Electric, USAA, and many other global organizations. Drawing on 5 years of research and in-depth case studies, the book is an essential guide for companies that want to disrupt rather than be disrupted in the new digital landscape.

Product Details

Authors:
Jeanne W RossCynthia M BeathMartin Mocker
Book Format:
Paperback
Country of Origin:
US
Date Published:
21 September 2021
Dimensions:
22.61 x 15.24 x 1.78 cm
ISBN-10:
0262542765
ISBN-13:
9780262542760
Language:
English
Pages:
208
Publisher:
Weight:
272.16 gm

Related Categories


Need Help?
+971 6 731 0280
support@gzb.ae

About UsContact UsPayment MethodsFAQsShipping PolicyRefund and ReturnTerms of UsePrivacy PolicyCookie Notice

VisaMastercardCash on Delivery

© 2024 White Lion General Trading LLC. All rights reserved.