One of Forbes's Top Ten Technology Books of the Year
How to redesign 'big, old' companies for digital success--featuring
a survey of 300+ business leaders and 30+ global organizations,
including Amazon, Uber, LEGO, Toyota North America, Philips, and
USAA.
Most established companies have deployed such digital technologies as
the cloud, mobile apps, the internet of things, and artificial
intelligence. But few established companies are designed for digital.
This book offers an essential guide for retooling organizations for
digital success through 5 key building blocks:
- Shared Customer Insights
- Operational Backbone
- Digital Platform
- Accountability Framework
- External Developer Platform
In the digital economy, rapid pace of change in technology capabilities
and customer desires means that business strategy must be fluid. As a
result, business design has become a critical management responsibility.
Effective business design enables a company to quickly pivot in response
to new competitive threats and opportunities. Most leaders today,
however, rely on organizational structure to implement strategy, unaware
that structure inhibits, rather than enables, agility. In companies that
are designed for digital, people, processes, data, and technology are
synchronized to identify and deliver innovative customer solutions--and
redefine strategy. Digital design, not strategy, is what separates
winners from losers in the digital economy.
Designed for Digital offers practical advice on digital
transformation, with examples that include Amazon, BNY Mellon, DBS Bank,
LEGO, Philips, Schneider Electric, USAA, and many other global
organizations. Drawing on 5 years of research and in-depth case studies,
the book is an essential guide for companies that want to disrupt rather
than be disrupted in the new digital landscape.
