Reinvigorate your innovation approach with business ecosystems
In a business ecosystem, different companies collaborate along and
across previously sacrosanct industry barriers, encouraging innovation
and the development of groundbreaking new products and services.
Design Thinking for Business Growth delivers an eye-opening, fresh
approach to designing and scaling business models and ecosystems. In
this book, Michael Lewrick delivers a comprehensive procedural model for
the design, development, and implementation of business ecosystems. He
also presents the most critical design methods and tools you'll need to
make your own ecosystem a success.
- Fleshed out case studies and examples of companies with successful
business ecosystem initiatives
- A mindset for business growth, including the use of "design lenses"
and the exploitation of momentum and speed to facilitate innovation
- Practical exercises to better understand and implement the ideas
discussed in the book
Perfect for founders, managers, and executives in industries of all
types, Design Thinking for Business Growth also belongs in the
libraries of product managers, department heads, and non-profit
professionals who wish to better understand how to develop new and
innovative ideas that lead to company growth and success.
With a topical view of the design paradigm, Design Thinking for
Business Growth complements the international bestsellers The Design
Thinking Playbook and The Design Thinking Toolbox.
If you are ready to apply a new design thinking mindset for remarkable
business growth, Design Thinking for Business Growth is your ultimate
tool for success.
