Create, manage, and measure innovation
In Design Thinking and Innovation Metrics: Powerful Tools to Manage
Creativity, OKRs, Product, and Business Success, bestselling author
Michael Lewrick delivers a simple and straightforward playbook to manage
and measure innovation. In the book, you'll learn how to utilize the
design thinking paradigm for innovation success and how successful
leaders manage Explore and Exploit portfolios to create impact.
The author explains how to:
- Strategically employ data analytics, artificial intelligence, and
neurodesign to drive innovation and business results
- Deploy Objectives and Key Results (OKRs) for innovation teams to
realize true alignment between the business and team performance
- Use the provided hands-on tools to measure your firm's success at
creating meaningfully new and interesting products, services, and
experiences
Part of the Design Thinking Series, Design Thinking and Innovation
Metrics will earn a place in the libraries of managers, executives,
product owners, innovation teams, entrepreneurs, and other business
leaders.