Author and design expert Steven Heller has revisited and revised the
popular classic Design Literacy by revising many of the thoughtful
essays from the original and mixing in thirty-two new works. Each essay
offers a taste of the aesthetic, political, historical, and personal
issues that have engaged designers from the late nineteenth century to
the present--from the ubiquitous (the swastika, antiwar posters) to the
whimsical (MAD magazine parodies). The essays are organized into eight
thematic categories--persuasion, mass media, language, identity,
information, iconography, style, and commerce.
This revised edition also highlights recent trends in graphic design
such as aesthetic changes in typography in the digital age and the nexus
between graphic design and wired culture. This is an eclectic look at
how, why, and if graphic design influences our ever-evolving, diverse
world.
Allworth Press, an imprint of Skyhorse Publishing, publishes a broad
range of books on the visual and performing arts, with emphasis on the
business of art. Our titles cover subjects such as graphic design,
theater, branding, fine art, photography, interior design, writing,
acting, film, how to start careers, business and legal forms, business
practices, and more. While we don't aspire to publish a New York Times
bestseller or a national bestseller, we are deeply committed to quality
books that help creative professionals succeed and thrive. We often
publish in areas overlooked by other publishers and welcome the author
whose expertise can help our audience of readers.
