User experience doesn't happen on a screen; it happens in the mind, and
the experience is multidimensional and multisensory. This practical book
will help you uncover critical insights about how your customers think
so you can create products or services with an exceptional experience.
Corporate leaders, marketers, product owners, and designers will learn
how cognitive processes from different brain regions form what we
perceive as a singular experience. Author John Whalen shows you how
anyone on your team can conduct "contextual interviews" to unlock
insights. You'll then learn how to apply that knowledge to design
brilliant experiences for your customers.
- Learn about the "six minds" of user experience and how each
contributes to the perception of a singular experience
- Find out how your team--without any specialized training in
psychology--can uncover critical insights about your customers'
conscious and unconscious processes
- Learn how to immediately apply what you've learned to improve your
products and services
- Explore practical examples of how the Fortune 100 used this system to
build highly successful experiences