Color is an integral part of any design solution. Design Elements, Color
Fundamentals is an essential resource for designers who want to create
memorable design and successfully communicate with their audience. It is
the second book in Rockport's Design Elements series, which focuses on
the core elements of design. With this book, designers will: -Learn how
to effectively communicate with color and integrate color with type and
image to affect meaning and create order -See how known pairings and
selection methods can be used in real-world projects -Explore hundreds
of visual examples, illustrating how effective color combinations can be
applied to any project, across media, and in diverse, cultural, and
geographic situations -Realize the basic tenets of color theory as it is
broken down into clear and actionable directives -Uncover tips and
techniques for using color in client-based design work Discover the
basic rules for working with color as well as when it's OK to break the
rules with Design Elements, Color Fundamentals!