Patrick Forsyth

(Author)

Demystifying Marketing: A Guide to the Fundamentals for EngineersPaperback, 30 October 2007

Demystifying Marketing: A Guide to the Fundamentals for Engineers
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Part of Series
History and Management of Technology
Part of Series
Iet Management of Technology
Print Length
216 pages
Language
English
Publisher
Institution of Engineering & Technology
Date Published
30 Oct 2007
ISBN-10
0863418066
ISBN-13
9780863418068

Description

Marketing is a big topic. It is complex, vital - and yet too often misunderstood.

Every organisation must have customers or clients to remain financially viable. But they will not beat a path to your door unasked. Marketing is the essential process that actively seeks to generate customers, business and profit.

Designed to explain and inform, and put any misconceptions to rights, this book is logically arranged in a way that builds up understanding; it provides a thorough basic guide to:

  • What marketing is
  • How marketing works
  • How it affects the organisation - and the individuals in it

Demystifying Marketing is a comprehensive and accessible book covering all key marketing matters, with an emphasis on practicality and why marketing is important in engineering. Aimed primarily at non-marketing people wanting clarification of marketing's purpose, role and methods, it can provide major influence to the process of building a marketing culture within an organisation in a way that positively influences results in the market place. Practitioners too can benefit from the book's clear explanations and the practical view it takes of the necessity for marketing and its implementation.

Product Details

Author:
Patrick Forsyth
Book Format:
Paperback
Country of Origin:
GB
Date Published:
30 October 2007
Dimensions:
23.39 x 15.6 x 1.17 cm
ISBN-10:
0863418066
ISBN-13:
9780863418068
Language:
English
Location:
Stevenage
Pages:
216
Weight:
312.98 gm

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