Delicious focuses on the visual identity of the sweetest places in the
world: chocolate boutiques, bakeries and confectionaries, and coffee
shops.
Even though it would seem easy for these kinds of businesses to
establish a connection with customers, the fiercely growing competition
in this field makes it essential for shop owners and designers to shape
a unique and unforgettable impression so as to create fidelity and brand
awareness. This book presents brand strategies designed by international
designers to catch the eye of hungry consumers. The establishments
showcased here entice their clients through cohesive identity design
that includes interior and graphic design, packaging and stationary,
product positioning and every single detail and accessory. Delicious is
an excellent source for designers and shop owners working in this field,
as well as for readers who love relaxing over a cup of fragrant espresso
or revitalizing tea while savouring all sorts of exquisite bites. From a
delicate violet macaron to a buttery croissant or carrot cake, an
irresistibly gooey brownie, a perfect, bittersweet chocolate bar or some
other wickedly delicious extravagance, in a warm, seductive atmosphere.