Discover the profitable business opportunities within the metaverse
and learn how you can and why you should get your company involved
today.
In Decoding the Metaverse, Creative Cloud strategist and Web3 expert
Chris Duffey establishes a roadmap for entry to the metaverse.
Written to help businesses get a handle on a complex new business
opportunity, the book begins by explaining how previous iterations of
the internet led to the creation of immersive digital technology with
Web3 before detailing the building blocks of the metaverse.
The book takes readers through the future of digital spaces, offering
insight into immersive experiences, customer engagement, product-led
growth and profitability. The chapters focus on the building blocks of
the metaverse, including NFTs, blockchain, tokenomics, gaming and
virtual real estate. Each chapter is paired with a corresponding case
study from well-known brands currently working in the metaverse.
Decoding the Metaverse ends with guiding principles about the
ethical ramifications of immersive experiences and digital governance.
Throughout Decoding the Metaverse, Duffey highlights the
importance of reaching customers through shared immersive experiences.
Showcasing the potential impact of working with Web3, he explains how
companies can use these opportunities to further their reach and grow
their revenue. Readers will step away from the book eager to get their
companies involved today.
