Building upon the fundamental principles of decision theory,
Decision-Based Design: Integrating Consumer Preferences into Engineering
Design presents an analytical approach to enterprise-driven
Decision-Based Design (DBD) as a rigorous framework for decision making
in engineering design. Once the related fundamentals of decision theory,
economic analysis, and econometrics modelling are established, the
remaining chapters describe the entire process, the associated
analytical techniques, and the design case studies for integrating
consumer preference modeling into the enterprise-driven DBD framework.
Methods for identifying key attributes, optimal design of human
appraisal experiments, data collection, data analysis, and demand model
estimation are presented and illustrated using engineering design case
studies. The scope of the chapters also provides:
A rigorous framework of integrating the interests from both producer and
consumers in engineering design,
Analytical techniques of consumer choice modelling to forecast the
impact of engineering decisions,
Methods for synthesizing business and engineering models in
multidisciplinary design environments, and
Examples of effective application of Decision-Based Design supported by
case studies.
No matter whether you are an engineer facing decisions in consumer
related product design, an instructor or student of engineering design,
or a researcher exploring the role of decision making and consumer
choice modelling in design, Decision-Based Design: Integrating Consumer
Preferences into Engineering Design provides a reliable reference over a
range of key topics.
