Dr. Dorriah Rogers, CEO of Paradyne Consulting Works, shares her last
twelve years of consulting and research for numerous Fortune 100 and 500
companies, large government entities and the U.S. military in her book
Decide to Profit: 9 Steps to a Better Bottom Line. The book is the
result of discussions and intensive problem-solving with thousands of
employees, managers and executives experiencing an inability to tie
innovation and growth to bottom-line profit; where due to market
pressure for growth, managers found themselves pushing decision-making
to the lowest levels of the organization, and companies were finding
themselves in need of a tool to ensure that these decisions were
executed in a safe and profitable way. In other words, as their
organizations grew, net margin and productivity began to erode, and a
solution was required.
Decide to Profit provides a step-by-step guide for organizations to
connect all ideas and decisions that affect change to the financial
goals of the company. Employees will have a clear systematic process
that links decisions to the financial performance of their organization.
Managers will have a ready tool to shape their organizational culture
and business outcomes. With this process, both leaders and employees can
adapt to increasingly tough competition and excel within their
ever-changing markets, while ultimately maintaining or growing net
profit. The 9 Step process has been vetted and implemented within some
of the largest and most complex projects and organizations across North
America, and it works.
Each of the 9 Steps shows you how to avoid common decision-making
mistakes, provides checklists and tools to foster a creative and
idea-driven culture within organizations, and includes
easy-to-understand and implement guidelines to ensure a financially
sound future. The nine chapters chronologically and systematically
outline each of the steps and its application, and include checklists,
critical questions, and easy-to-use forms for managers and employees.
Imbedded within each step are checks and balances and a process for
accountability, so managers and employees can remain in sync in both
their thinking and actions. A user code will be provided to book
purchasers allowing them to access tips for easy-to-download forms on
the Decide to Profit website. The website will also include a user
forum, a best practices blog and tips from the author.