The Darwinian struggle of business keeps getting more brutal as
competitive advantage gaps get narrower and narrower. Anything you
invent today will soon be copied by someone else--probably better and
cheaper.
Many companies thrive during the early stages of their life cycle, only
to fall slack during periods of inertia and die out while others surge
ahead. But as Geoffrey Moore shows, some notable companies have figured
out how to deal with Darwin in their mature years--making changes on the
fly while fending off challenges from every quarter.