Winner: Axiom Award Gold Medal (Networking)
Scientists have proven that stories make the brain light up in ways no
other form of communication does. Using story frameworks as a
communication device for data will help make your recommendations stick
and be acted on.
Organizations use data to identify problems or opportunities. The
actions others may need to take today from your insights in data could
reverse or improve the trajectory of your future data. So, communicating
data well, drives very important outcomes.
Even though most roles depend on data, communicating well is the top
skill gap in roles using data. The essential skill for today's leaders
(and aspiring leaders) is shaping data into narratives that make a clear
recommendation and inspire others to act.
Almost every role today uses data for decision making. As you grow in
your career, you can become a strategic advisor and ultimately a leader
using data to shape a future where humanity and organizations flourish.
Duarte and her team have culled through thousands of data slides of her
clients in technology, finance, healthcare, and consumer products, to
decode how the highest performing brands communicate with data.
DataStory teaches you the most effective ways to turn your data into
narratives that blend the power of language, numbers, and graphics. This
book is not about visualizing data, there are plenty of books covering
that. Instead, you'll learn how to transform numbers into narratives to
drive action.
- It will help you communicate data in a way that creates outcomes both
inside and outside your own organization.
- It will help you earn a reputation as a trusted advisor, which will
advance your career.
- it will help your organization make faster decisions and inspire
others to act on them!
Nancy Duarte is one of the preeminent storytellers in American business
and the acclaimed author of Slide: ology, Resonate, and the HBR
Guide to Persuasive Presentations comes this book that will help you
transform numbers into narratives.
