A clear, engaging, evidence-based guide to monetizing data, for
everyone from employee to board member.
Most organizations view data monetization--converting data into
money--too narrowly: as merely selling data sets. But data monetization
is a core business activity for both commercial and noncommercial
organizations, and, within organizations, it's critical to have
wide-ranging support for this pursuit. In Data Is Everybody's
Business, the authors offer a clear and engaging way for people across
the entire organization to understand data monetization and make it
happen. The authors identify three viable ways to convert data into
money--improving work with data, wrapping products with data, and
selling information offerings--and explain when to pursue each and how
to succeed.
Key features of the book:
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Grounded in twenty-eight years of academic research, including
nine years of research at the MIT Sloan Center for Information Systems
Research (MIT CISR)
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Definitions of key terms, self-reflection questions, appealing
graphics, and easy-to-use frameworks
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Rich with detailed case studies
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Supplemented by free MIT CISR website resources (cisr.mit.edu)
Ideal for organizations engaged in data literacy training, data-driven
transformation, or digital transformation, Data Is Everybody's
Business is the essential guide for helping everybody in the
organization--not just the data specialists--understand, get excited
about, and participate in data monetization.
