Your company's data has the potential to add enormous value to every
facet of the organization -- from marketing and new product development
to strategy to financial management. Yet if your company is like most,
it's not using its data to create strategic advantage. Data sits around
unused -- or incorrect data fouls up operations and decision making.
In Data Driven, Thomas Redman, the Data Doc, shows how to leverage and
deploy data to sharpen your company's competitive edge and enhance its
profitability. The author reveals:
- The special properties that make data such a powerful asset
- The hidden costs of flawed, outdated, or otherwise poor-quality data
- How to improve data quality for competitive advantage
- Strategies for exploiting your data to make better business decisions
- The many ways to bring data to market
- Ideas for dealing with political struggles over data and concerns
about privacy rights
Your company's data is a key business asset, and you need to manage it
aggressively and professionally. Whether you're a top executive, an
aspiring leader, or a product-line manager, this eye-opening book
provides the tools and thinking you need to do that.