Thomas C Redman

(Author)

Data Driven: Profiting from Your Most Important Business AssetHardcover, 19 August 2008

Data Driven: Profiting from Your Most Important Business Asset
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Print Length
272 pages
Language
English
Publisher
Harvard Business Review Press
Date Published
19 Aug 2008
ISBN-10
1422119122
ISBN-13
9781422119129

Description

Your company's data has the potential to add enormous value to every facet of the organization -- from marketing and new product development to strategy to financial management. Yet if your company is like most, it's not using its data to create strategic advantage. Data sits around unused -- or incorrect data fouls up operations and decision making.

In Data Driven, Thomas Redman, the Data Doc, shows how to leverage and deploy data to sharpen your company's competitive edge and enhance its profitability. The author reveals:

- The special properties that make data such a powerful asset

- The hidden costs of flawed, outdated, or otherwise poor-quality data

- How to improve data quality for competitive advantage

- Strategies for exploiting your data to make better business decisions

- The many ways to bring data to market

- Ideas for dealing with political struggles over data and concerns about privacy rights

Your company's data is a key business asset, and you need to manage it aggressively and professionally. Whether you're a top executive, an aspiring leader, or a product-line manager, this eye-opening book provides the tools and thinking you need to do that.

Product Details

Author:
Thomas C Redman
Book Format:
Hardcover
Country of Origin:
US
Date Published:
19 August 2008
Dimensions:
23.62 x 15.49 x 2.79 cm
ISBN-10:
1422119122
ISBN-13:
9781422119129
Language:
English
Location:
Boston, MA
Pages:
272
Weight:
544.31 gm

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