Data Driven is a uniquely practical guide to increasing sales success
using the power of data analytics. Written by one of the world's leading
authorities on the topic, this book shows you how to transform the
corporate sales function by leveraging big data into better decision
making, more informed strategy, and increased effectiveness throughout
the organization. Engaging and informative, this book tells the story of
a newly hired sales chief under intense pressure to deliver higher
performance from her team and how data analytics becomes the ultimate
driver behind the sales function turnaround. Each chapter features
insightful commentary and practical notes on the points the story
raises, and one entire chapter is devoted solely to laying out the
Prescriptive Action Model step by step, giving you the actionable
guidance you need to put it into action in your own organization.
Predictive and prescriptive analytics is poised to change corporate
sales, and companies that fail to adapt to the new realities and adopt
the new practices will be left behind.
This book explains why the Prescriptive Action Model is the key
corporate sales weapon of the 21st century and how you can implement
this dynamic new resource to bring value to your business. Exploit one
of the last remaining sources of competitive advantage. Reengineer the
sales function to optimize success rates. Implement a more effective
analytics model to drive efficient change. Boost operational
effectiveness and decision making with big data. There are fewer
competitive edges to gain than ever before. The only thing that's left
is to execute business with maximum efficiency and make the smartest
business decisions possible. Predictive analytics is the essential
method behind this new standard, and Data Driven is the practical
guide to complete, efficient implementation.
