Data Collection
Data Collection is the second of six books in the Measurement and
Evaluation Series from Pfeiffer. The proven ROI Methodology--developed
by the ROI Institute--provides a practical system for evaluation
planning, data collection, data analysis, and reporting. All six books
in the series offer the latest tools, most current research, and
practical advice for measuring ROI in a variety of settings.
Data Collection offers an effective process for collecting data that is
essential to the implementation of the ROI Methodology. The authors
outline the techniques, processes, and critical issues involved in
successful data collection. The book examines the various methods of
data collection, including questionnaires, interviews, focus groups,
observation, action plans, performance contracts, and monitoring
records. Written for evaluators, facilitators, analysts, designers,
coordinators, and managers, Data Collection is a valuable guide for
collecting data that are adequate in quantity and quality to produce a
complete and credible analysis.