An essential guide to how businesses and brands can thrive on digital
platforms while also remaining protected from online scams, threats and
risks.
Dark Social is an approachable and widely applicable guide to the
dangers of social media, and the steps that can be taken by businesses
to avoid any negative consequences as a result of social media activity.
Despite these risks, social media should not be neglected - it has
become a fundamental part of business literacy and is now an essential
element of any successful marketing & PR campaign.
From Donald Trump's outrageous tweets to the impact of the GRU (Russia's
military intelligence agency) on foreign elections, through to echo
chambers and amplification by bots and networks--the negative side of
social media is becoming ever more apparent. Now far removed from a
comfortable landscape of cat videos and family pictures, social media is
now open to exploitation from a range of sources, from disgruntled
employees to 'fake news'.
The negative impact of social media upon the workplace can have damaging
consequences for businesses. Reputations can be ruined overnight,
employees can manipulate social media feeds to their own advantage, and
the boundaries between professional and personal social media conduct
can become dangerously blurred.
Drawing upon fascinating case studies and organizational psychology,
Dark Social is a timely and fascinating insight into the darker side
of social media.
