Constance Smith

(Author)

Damsels in Design: Women Pioneers in the Automotive Industry, 1939-1959Hardcover, 28 February 2018

Damsels in Design: Women Pioneers in the Automotive Industry, 1939-1959
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Print Length
192 pages
Language
English
Publisher
Schiffer Publishing
Date Published
28 Feb 2018
ISBN-10
0764354353
ISBN-13
9780764354359

Description

In the mid-1950s, an innovative group of women at General Motors (dubbed the Damsels of Design by marketers) and their counterparts at Ford, Hudson, Studebaker, Packard, and Tucker changed automotive history forever. Read the untold story of the women who excelled in the Mad Men era of automobile and industrial design. Recruited by top CEOs at automotive companies, they developed many of the products we take for granted today. Learn about Helene Rother, who designed the instrument panel, hardware, and seat construction for midcentury Cadillacs; Elizabeth Thatcher Oros, the first female trained in industrial design; and discover the history behind the child safety seat latch and car doors with lights. An extraordinary story of exceptional women, Damsels in Design sheds light on those who have too long been in the shadows.

Product Details

Author:
Constance Smith
Book Format:
Hardcover
Country of Origin:
US
Date Published:
28 February 2018
Dimensions:
28.19 x 22.35 x 2.29 cm
ISBN-10:
0764354353
ISBN-13:
9780764354359
Language:
English
Pages:
192
Weight:
1224.7 gm

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