In the mid-1950s, an innovative group of women at General Motors (dubbed
the Damsels of Design by marketers) and their counterparts at Ford,
Hudson, Studebaker, Packard, and Tucker changed automotive history
forever. Read the untold story of the women who excelled in the Mad Men
era of automobile and industrial design. Recruited by top CEOs at
automotive companies, they developed many of the products we take for
granted today. Learn about Helene Rother, who designed the instrument
panel, hardware, and seat construction for midcentury Cadillacs;
Elizabeth Thatcher Oros, the first female trained in industrial design;
and discover the history behind the child safety seat latch and car
doors with lights. An extraordinary story of exceptional women, Damsels
in Design sheds light on those who have too long been in the shadows.