This state of the art monograph presents a unique introduction to
thinking about cuteness and its incorporation into modern, especially
computer-based, products and services. Cuteness is defined and explored
in relation to user-centered design concepts and methods, in addition to
considering the history of cuteness and cuteness in other cultures,
especially in relation to eastern Asia.
The authors provide detailed analyses and histories of cuteness in Japan
and in China, the rise of Kawaii and Moe cultural artifacts, and their
relation to social, psychological, and design issues. They also attempt
an initial taxonomy of cuteness. Finally, detailed interviews with
leading designers of cute products and services, such as Hello Kitty,
provide an understanding of the philosophy and decision-making process
of designers of cuteness.
Cuteness Engineering: Designing Adorable Products and Services will be
of interest and use to a wide range of professionals, researchers,
academics, and students who are interested in exploring the world of
cuteness in fresh new ways and gaining insights useful for their work
and studies.