The Buying Power of Women
Although the female movement is interwoven into our social world and
people preach "girl power," brand experience expert Katie Mares has seen
that this mindset hasn't penetrated business branding or the experience
businesses provide to women. Very few businesses focus on elevating
"interaction" so that a brand experience includes a personal connection
with the consumer and addresses their genuine interests and needs. This
branding disconnect is a problem not only for female consumers but also
for businesses that lose potential sales and women's loyalty. CustomHer
Experience provides businesses with the insight, guidance, and tools to
- better understand the female consumer,
- transform the transactional service a woman currently receives into
the alluring, interactional experience she craves,
- adjust their approach when interacting with customers, and
- ignite a spark in their teams and companies.
CustomHer Experience sends the clear message that true power comes
when businesses focus on providing a brand and consumer experience that
women--the world's most influential consumers--can't live without. When
businesses start doing that--and doing it well--they can cultivate
trust, build loyalty, earn referrals, and make top-line sales, and their
female customers won't want to go anywhere else. Katie Mares's book is
for anyone in business who wants to completely upend their industry.
