"Act as if you like your customer," says customer service expert Carol
Smith. She shows builders and their management staffs how to make their
home buyers' experience a positive one from initial contact through
warranty service. Satisfied customers aren't born that way. They're
created. A successful customer service program is one of the key
elements in closing sales and getting referrals. You can increase sales
by developing stronger customer service goals and organizing the
activities necessary to reach them. Customer Service for Home Builders
explores the fundamental customer service challenges that every
service-oriented company faces: - staff - quality - documentation -
internal communication - policies and procedures Carol Smith examines
the sequence of a builder's relationship with home buyers and shows
builders how to initiate service and successfully manage customers'
experiences instead of just reacting to issues customers raise. In Daily
Operations: Working with Customers," she focuses on-- - expectations -
preliminaries - customers and construction - new home delivery -
warranty service The book --with its forms, checklists, documents, and
resources guide- provides what you need to give your customer service
program new life. It includes what you need to easily institute a
comprehensive customer service program. Create satisfied customers every
time with Carol Smith's industry-tested guidelines.
