K C Bhanu

(Author)

Customer Relationship ManagementPaperback, 7 May 2020

Customer Relationship Management
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Print Length
116 pages
Language
English
Publisher
Scholars' Press
Date Published
7 May 2020
ISBN-10
6138929861
ISBN-13
9786138929864

Description

Customer Relationship Management (CRM) enables an organization to better manage relationships with customers, distributors and dealers among others. CRM is a process to compile information that increases understanding of how to manage an organizations relationship with its customers. It can be considered as a process of storing and analyzing the vast amounts of data produced by sales calls, customer service centers, and actual purchase etc. Clearly CRM products must be selected based on the company's need to provide greater value to its customer base. The CRM has been expanded to include all partners that the company interacts with and is called Partner Relationship Management (PRM). CRM start-up teams should consist of IT as well as business unit managers. In the present study, an attempt has been made to establish relationships between endogenous variables and exogenous variables related with functions of CRM.

Product Details

Authors:
K C BhanuG Mokesh RayaluK Vasu
Book Format:
Paperback
Country of Origin:
US
Date Published:
7 May 2020
Dimensions:
22.86 x 15.24 x 0.71 cm
ISBN-10:
6138929861
ISBN-13:
9786138929864
Language:
English
Pages:
116
Publisher:
Weight:
181.44 gm

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