Collect data and build trust.
With the rise of data science and machine learning, companies are awash
in customer data and powerful new ways to gain insight from that data.
But in the absence of regulation and clear guidelines from most federal
or state governments, it's difficult for companies to understand what
qualifies as reasonable use and then determine how to act in the best
interest of their customers. How do they build, not erode, trust?
Customer Data and Privacy: The Insights You Need from Harvard Business
Review brings you today's most essential thinking on customer data and
privacy to help you understand the tangled interdependencies and
complexities of this evolving issue. The lessons in this book will help
you develop strategies that allow your company to be a good steward,
collecting, using, and storing customer data responsibly.
Business is changing. Will you adapt or be left behind? Get up to
speed and deepen your understanding of the topics that are shaping your
company's future with the Insights You Need from Harvard Business
Review series. Featuring HBR's smartest thinking on fast-moving
issues—blockchain, cybersecurity, AI, and more—each book provides the
foundational introduction and practical case studies your organization
needs to compete today and collects the best research, interviews, and
analysis to get it ready for tomorrow.
You can't afford to ignore how these issues will transform the landscape
of business and society. The Insights You Need series will help you
grasp these critical ideas—and prepare you and your company for the
future.
