Sarah Cook

(Author)

Customer Care Excellence: How to Create an Effective Customer FocusPaperback, 30 November 2010

Customer Care Excellence: How to Create an Effective Customer Focus
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Part of Series
Customer Care Excellence: How to Create an Effective Customer Care
Print Length
288 pages
Language
English
Publisher
Kogan Page
Date Published
30 Nov 2010
ISBN-10
0749457058
ISBN-13
9780749457051

Description

Customer loyalty is essential to the long term financial success of your business, but with more choice then ever before, customers today have high expectations of the products and services they use. To continue to meet - and even to exceed - these high expectations, you need a top notch customer services system in place, and Customer Care Excellence will enable you to achieve just that.

In clear, practical language, this book takes you through how you can develop and sustain a customer-service focus within your company. Emphasizing both strategic and practical aspects of customer care, Customer Care Excellence explains how gaining customer commitment and motivating employees to deliver an excellent service at all your company's touch points can ensure successful results and satisfied customers.

This fully revised and updated edition includes new material examining the impact of social networking on customer behaviour and the emotional connection customers have with the brand, explaining how you can create a memorable customer experience. Author Sarah Cook takes you through the practical steps necessary to create a culture of customer focus and, crucially, shows how employee engagement leads to customer engagement.

Product Details

Author:
Sarah Cook
Book Format:
Paperback
Country of Origin:
US
Date Published:
30 November 2010
Dimensions:
23.11 x 15.49 x 2.03 cm
ISBN-10:
0749457058
ISBN-13:
9780749457051
Language:
English
Location:
London
Pages:
288
Publisher:
Weight:
408.23 gm

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