This is David Smith's much requested second business book, which
utilises his 7 principles of building a high performance culture. In
this book, David has interviewed numerous CEOs and discusses how they
have developed high performance cultures. His storytelling brings the
subject alive, and the lessons of the book are practical, simple and
arresting. There is a body of evidence to suggest that 'switched on'
leaders are producing great results from cultural stimuli. David has
made his book deliberately shorter than his first - since he recognises
that busy people, in the age of Twitter, have limited time to read. vv