Arthur Asa Berger

(Author)

Cultural Perspectives on Millennials (2018)Hardcover - 2018, 20 November 2017

Cultural Perspectives on Millennials (2018)
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Print Length
137 pages
Language
English
Publisher
Palgrave MacMillan
Date Published
20 Nov 2017
ISBN-10
331969684X
ISBN-13
9783319696843

Description

This book provides a cultural studies analysis of Millennials and their impact on American culture and society. Beginning with an introduction that touches upon which part of the population is described as Millennial, the book also explores the Millennial psyche, marketing to Millennials, Millennials' purchasing preferences, gender and sexuality among Millennials, and Millennials and their relation to postmodernism, among other things. Cultural Perspectives on Millennials is designed for students taking courses in cultural studies, sociology, American studies and related fields. It is written in an accessible style and makes use of numerous quotations from writers and thinkers who have written about Millennials. It is illustrated by the author.

Product Details

Author:
Arthur Asa Berger
Book Edition:
2018
Book Format:
Hardcover
Country of Origin:
NL
Date Published:
20 November 2017
Dimensions:
21.01 x 14.81 x 1.42 cm
ISBN-10:
331969684X
ISBN-13:
9783319696843
Language:
English
Location:
Cham
Pages:
137
Weight:
403.7 gm

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