Seminar paper from the year 2014 in the subject Communications - Media
and Politics, Politic Communications, grade: 2,0, University of Applied
Sciences Wildau (Wildau Institute of Technology), course: Aviation
Management 2012, language: English, abstract: "Living Ideas - Connecting
Lives" "We promote cooperative development with the region, assume
responsibility for our employees, and create added value for our
customers." This is the brand-new motto of the fresh corporate identity
program of Flughafen München GmbH (FMG) introduced in January 2014. At
the first glance it appears as a nice sounding slogan but there is more
behind. It stands as a symbol of the entire Corporate Social
Responsibility (CSR) strategy at Munich International Airport (MUC). It
is CSR which has gained increasing importance in the global corporate
environment mainly driven by changing expectations of the society
towards the economy. And it is FMG which became a pioneer in CSR
commitment and reporting of airports very early. By the end of 2015, MUC
intends to be the most sustainable airport of the world. Especially in
regard of reporting on CSR the airport operator is already second to
none and has ambitious plans in order to satisfy their multi-dimensional
stakeholder interfaces in the future. This research paper is going to
describe key elements of CSR reporting of airports and FMG in
particular. The overall structure of this paper uses the annual
"Perspectives 2012" report of FMG and additional company and airport
industry related publications. After briefly introducing FMG as a
company I will assess the CSR reporting practices of the airport
operator in detail. An overview of the CSR reporting quality of FMG is
given. Additionally, essential information are identified which shall be
included in a publication in order to provide successful CSR reporting.
In a second step I will now go into more detail by chronologically
assessing the most current CSR report of FMG by highlighting and dis
