A seminal work on how public opinion is created and shaped, Edward
Bernays's 1923 classic Crystallizing Public Opinion set down the
principles that corporations and government have used to influence
public attitudes over the past century.
A primer on the then new profession of public relations counsel,
Crystallizing elucidates the instruments and techniques that PR
professionals use to mold public opinion on behalf of their client's
interests. By adapting the ideas that Bernays put forth in this book,
governments and advertisers have been able to regiment the mind like the
military regiments the body.
The first ever book ever written about the public relations industry,
this all-new edition of Crystallizing Public Opinion features an
introduction by Stuart Ewen, author of PR! A Social History of Spin,
All Consuming Images: On the Politics of Style in Contemporary Culture,
and *Captains of Consciousness: Advertising and the Social Roots of the
Consumer Culture.
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