Edward Bernays

(Author)

Crystallizing Public OpinionPaperback, 16 August 2011

Crystallizing Public Opinion
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Print Length
216 pages
Language
English
Publisher
Ig Publishing
Date Published
16 Aug 2011
ISBN-10
193543926X
ISBN-13
9781935439264

Description

A seminal work on how public opinion is created and shaped, Edward Bernays's 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century.

A primer on the then new profession of public relations counsel, Crystallizing elucidates the instruments and techniques that PR professionals use to mold public opinion on behalf of their client's interests. By adapting the ideas that Bernays put forth in this book, governments and advertisers have been able to regiment the mind like the military regiments the body.

The first ever book ever written about the public relations industry, this all-new edition of Crystallizing Public Opinion features an introduction by Stuart Ewen, author of PR! A Social History of Spin, All Consuming Images: On the Politics of Style in Contemporary Culture, and *Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture.
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Product Details

Author:
Edward Bernays
Book Format:
Paperback
Country of Origin:
US
Date Published:
16 August 2011
Dimensions:
19.3 x 12.45 x 1.52 cm
ISBN-10:
193543926X
ISBN-13:
9781935439264
Language:
English
Pages:
216
Publisher:
Weight:
158.76 gm

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