Increasingly, cruise operators are utilising information and
communication technologies (ICTs) to improve service-effectiveness and
process efficiency, both on- and off-board. Therefore, it is worth
initiating a discussion on the potential and challenges ICTs entail for
both cruise operators' back-offices and for cruisers' consumption
experiences. This book documents the proceedings of the 1st
e-Cruising Conference (Bremerhaven, Germany), which was aimed at
discussing the possibilities and applicability of ICTs and mobile
services in various aspects of cruise operations.