The New York Times bestselling guide to leading positive change in any
organization―updated with critical new insights, research, and case
studies
The world-renowned leadership experts that brought us the leadership
classic Crucial Conversations have fully updated their bestselling
Crucial Influence (originally published as Influencer). In these
pages, they reveal that fewer than one in eight behavior change efforts
is successful--and most produce nothing more than wasted resources and
organization-wide cynicism.
The solution to this challenge isn't easy, but it is simple. It's all
about the strategic application of influence--systematic and intentional
actions aimed at helping people improve results by changing their
behavior--a practice most leaders have yet to fully understand and
embrace.
Crucial Influence walks you through the process of identifying the
personal, social, and structural levers that influence both motivation
and ability, then engaging these levers for directed behavior change.
"At the end of the day, leadership is intentional influence," the
authors write. "If behavior isn't changing, you aren't leading."
Whatever you're seeking to change through effective leadership--from
making virtual workforces work to tackling a social issue--influence,
not authority, is what will get you there. You'll learn to view
leadership through the new lens of influence as you apply the lessons
from this book to everyday challenges.
New to this edition:
- Updated stories and examples using the Crucial Influence model
- The authors' latest research on behavior change
- Practical applications for everyday leadership challenges
- New case studies and business examples
