A groundbreaking book on the growing trend of crowdfunding
Crowdfunding has gained considerable traction over the last few years.
By combining the Internet/social media with equity-based financing, it
is poised to usher in a new asset class that will change how early stage
and small business financing transactions are consummated. Author Steven
Dresner, Founder and CEO of Dealflow.com, understands the nuances of how
crowdfunding can help companies gain much needed access to capital, and
now he shares those insights with you.
Engaging and informative, this book will serve the needs of a global
audience comprising entrepreneurs, financiers, and other professionals.
It skillfully addresses the market dynamics that are catapulting
crowdfunding into the mainstream and explores essential issues ranging
from planning an online campaign, post-transaction management, and
business planning to securities law and tax issues.
- Puts the business of crowdfunding in perspective with a look at the
current marketplace, overview of important data, and legitimate
concerns
- Examines effective techniques for communicating with the crowd
- Details equity-based financing and other sources such as debt
instruments
- Contains contributions from a wide array of individuals involved in
the worlds of finance, law and accounting, social media, marketing, as
well as DealFlow Media's own staff
Crowdfunding affords-start ups and other smaller businesses better
access to capital via the Internet/social media. It also allows an
investor of any size to back a business of their choosing. This new book
will show you what this process entails and how it can benefit everyone
involved.
