The book's foundations informing its content are anchored to
evidence-based primary data, which was collected in the Thailand context
utilising interview and case study techniques. The data has been
internationally scrutinized by our peers to validate its truthfulness
and integrity. In this way, our book sheds reliable and valid new
understandings on the complex relationship between performance
management and the effects of culture. The book transcends beyond
conceptual discussions as it is anchored to evidence-based data to
inform the direct or obvious cultural value differences exploring the
very concept of efficacy and how culture impacts on the way in which we
perceive what constitutes the pursuit of efficacious outcomes in
managing employees. Therefore, this novel research design offers
integrated insights from practitioners, and academics, in the field of
management within organisations from various Thai industry contexts.