Cross-cultural communication is no longer something confined to a few
specialists in large companies; it is a reality for hundreds and
thousands of people from large and small companies.
Running overseas subsidiaries at a distance is a demanding task.
Negotiating cross-border deals is a personal challenge of the highest
order. Working in multi-cultural teams on short-term projects calls for
great sensitivity. Cross-cultural Communication invites you to assess
your own attitudes and performance as a business partner and as a
communicator in the international arena.
This book is packed with examples, opinions and case studies from
businesspeople around the world, including in-depth focus on: national
cultures; company cultures; personality types; tactics and negotiation
skills; timing and communications.