Corinna Colette Vellnagel
(Author)Cross-Cultural Brand Personality and Brand Desirability: An Empirical Approach to the Role of Culture on This Mediated Interplay (2020)Paperback - 2020, 14 August 2020
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Part of Series
Markenkommunikation Und Beziehungsmarketing
Print Length
251 pages
Language
English
Publisher
Springer Gabler
Date Published
14 Aug 2020
ISBN-10
3658311770
ISBN-13
9783658311773
Product Details
Author:
Book Edition:
2020
Book Format:
Paperback
Country of Origin:
NL
Date Published:
14 August 2020
Dimensions:
21.01 x
14.81 x
1.57 cm
ISBN-10:
3658311770
ISBN-13:
9783658311773
Language:
English
Location:
Wiesbaden
Pages:
251
Publisher:
Weight:
362.87 gm