Research Paper (undergraduate) from the year 2018 in the subject
Business economics - Company formation, Business Plans, grade: 80.00,
course: LRPM, language: English, abstract: Heineken is one of the
leading brewing industries in the European and global markets. However,
Heineken and other companies in the beer industries are increasingly
facing internal and external threats. Thus, the primary aim of this
report is to conduct a critical evaluation of the macro and micro
environmental factors affecting the brewing industry with a particular
focus on Heineken. The major opportunities and threats facing Heineken
will also be established in attempts to establish its ability to survive
the contemporary and future market forces while at the same time
maintain its competitiveness as illustrated in the past years. Lastly,
the report will establish generic objectives that can enhance the
profitability of Heineken activities and at the same time increase its
ability to navigate through the prevailing environmental challenges.