Leonard Kahungu

(Author)

Critical evaluation of the macro and micro environmental factors affecting the brewing industry with a particular focus on HeinekenPaperback, 27 August 2018

Critical evaluation of the macro and micro environmental factors affecting the brewing industry with a particular focus on Heineken
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Print Length
24 pages
Language
English
Publisher
Grin Verlag
Date Published
27 Aug 2018
ISBN-10
3668726329
ISBN-13
9783668726321

Description

Research Paper (undergraduate) from the year 2018 in the subject Business economics - Company formation, Business Plans, grade: 80.00, course: LRPM, language: English, abstract: Heineken is one of the leading brewing industries in the European and global markets. However, Heineken and other companies in the beer industries are increasingly facing internal and external threats. Thus, the primary aim of this report is to conduct a critical evaluation of the macro and micro environmental factors affecting the brewing industry with a particular focus on Heineken. The major opportunities and threats facing Heineken will also be established in attempts to establish its ability to survive the contemporary and future market forces while at the same time maintain its competitiveness as illustrated in the past years. Lastly, the report will establish generic objectives that can enhance the profitability of Heineken activities and at the same time increase its ability to navigate through the prevailing environmental challenges.

Product Details

Author:
Leonard Kahungu
Book Format:
Paperback
Country of Origin:
US
Date Published:
27 August 2018
Dimensions:
21.59 x 13.97 x 0.13 cm
ISBN-10:
3668726329
ISBN-13:
9783668726321
Language:
English
Pages:
24
Publisher:
Weight:
40.82 gm

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