This book provides a comprehensive account of the discipline of Critical
Discourse Analysis (CDA) and demonstrates multiple linguistic methods
through which it exposes and demystifies ideologies that are present in
institutional discourse. The book enables readers to critique the
complexities of the relationship between language and power to expose
the ideological operation of discourse. Proceeding from a theoretical
grounding for CDA in contemporary society, the book comprises analysis
of a wide range of discourse examples, including the news media,
political speeches, public service leaflets and social media. Readers
are guided through a diverse range of models in CDA in order to
scrutinise and assess the role of language in society and to consider
and challenge the principles of powerful networks, institutions and
organisations.