Written to help therapists and other helping professionals survive and
thrive during an uncertain economy, Crisis-Proof Your Practice is an
important tool for weathering the current crisis of Covid-19. As those
in private practice contend with new challenges caused by the pandemic,
including the parameters of telehealth, working within quarantine, cash
flow problems, client cancellations, and overwhelm of helping those in
need--they find that they need advice for their business as well as
guidance for their personal well-being.
Lynn Grodzki is considered a pioneer in the field of practice -building,
and she brings a needed perspective to those small business owners who
want to secure the safety of their practices during a time of global
economic worry, confusion and anxiety.
Readers will learn how to quickly assess the health of their existing
private practices to address and then repair areas that are weakened by
situational problems caused by a recession or a global shutdown. After
receiving solid advice on how to minimize risk, they can adopt one of
the four best business models, designed to allow the practice to stay
viable during and after a time of crisis. Grodzki explains strategies
for financial management, steps to take for low cost and effective
marketing, and ways to prepare for the future, including how to build a
practice not just to own, but eventually to sell. She inspires readers
to adopt an entrepreneurial mindset to be open to change and spot the
many opportunities that inevitably arise during a time of crisis.
As with her earlier books, Grodzki translates basic and sophisticated
business concepts for those in a service, health-oriented practice. She
offers anecdotes, examples and ideas gleaned from years of coaching
thousands of clients, combining a healthy dose of tough love with
compassion and optimism.
This book belongs on every therapist's bookshelf, to be read in times
like Covid-19 and beyond, to refer to when needed. And even when not
faced with a current crisis, reading this book for prevention is a wise
move as it offers what every small business owner needs: a
crisis-proofing plan that can light your way in times of darkness or
help you to avert disaster altogether.
