Handling a crisis and knowing how to manage the potential reputational
damage that can occur has become a top priority for all businesses.
Learn from international brands like Nestle, Unilever, McDonalds,
Cadbury, RBS and more, to discover the value of reputation management
and how to effectively and proactively approach the Corporate Social
Responsibility of your business.
Whether it is an internal or external crisis, now more than ever brands
and organizations are having to understand and respond rapidly to
shifting public values, rising expectations, demands for public
consultation and increasingly intrusive news media.
Crisis, Issues and Reputation Management defines and explores the
value of reputation, providing practical guidelines for effective
reputation management that will resolve issues with minimum damage and
disruption to the business.
Showcasing a variety of crises through a range of case studies from
international brands including Nestle, Unilever, General Electric,
McDonald's, Coca-cola, Cadbury, Tesco, Pan Am, RBS and more, this
definitive handbook provides a new and broader perspective on the topic
for new and seasoned practitioners alike.
Practical and accessible, it outlines a comprehensive approach to
managing situations that may turn into crises - and handling crises once
they occur.
